Social innovation, creative communities and strategic design.

“If someone is hungry do not give them fish. Give them a fishing rod and teach them how to fish”. This ancient wisdom shows us, now more than ever, the way out of the tunnel that a mistaken idea of comfort, and an equally mistaken idea of economic growth, have driven us into. In this article I want to talk about how the story told so far is changing and how it can change. I want to talk about the new ideas emerging and the new experiences we are gaining; about the new opportunities that are opening up…….

This paper is based on the first results of an on-going activity named: Creative Community/EMUDE, Emerging Users Demands for Sustainable solutions. It is a program (more precisely: a Special Support Action) that is promoted as part of the 6th Framework Program (priority 3-NMP) of the European Commission and coordinated by INDACO, Politecnico di Milano. To the program are participating 10 research centres and universities and 8 European schools of design.

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